Bottom line, there's one thing you need in order to succeed with any Network or MLM Marketing program, its leads. Without high quality leads, you'll doomed to never make much money regardless of how good your company, the pay plan, your upline or anything else maybe. You need a lot of leads since because there's no way you'll sign every one to be an agent. How many depends on a number of factors that include your skill and your business. Also, if you have a lot of leads, you won't have to feel like you have to sign every one. You will be able to say No to having someone that doesn't match what you're looking for if you have 20-30 people waiting for you to pitch them.
You can risk every friend you've every had by calling them and asking for referrals. You tell them about the great business you have and how they or someone they know can benefit from either being a customer or agent. Now if you've chosen wisely and believe in your company, this may not be problem. Any doubts, then maybe you should keep looking for a better business. This is a great way to tell if a business is right for you, let alone anyone else.
You can also build lead capture pages and get them listed high on search engines. This can and often will generate leads that are interested in your company. However, this is not always easy and anyone who has worked at getting a site listed high in the search engines will tell you this is time consuming and far from easy. It's not an overnight job either. This could take months working on your site and never break the top 100.
Advertise your lead capture page on Pay Per Click (PPC) search engines. Every heavy hitter in the industry uses PPC. Google and Yahoo are of course the largest sites. This may be the fastest way to get high quality leads to your site. However, depending on the key words you're bidding on could be cheap or very expensive (some keywords cost over 100 bucks). Also, there's no guarantee you'll get a single lead. It only guarantees that someone will see your page. Do yourself a favor, learn as much as you can before you invest.
Printing flyers and posting them on bulletin boards around town works. You can also put them on doors and on cars, but be sure and check local laws. Even with a 1-2% success rate, you'll get 1-2 leads per hundred flyers. Then depending on your closing rate, you can figure out how many flyers you'll need to hand out consistently to reach your goals. There will be printing costs. Even printing these at home, you'll have to pay for ink/toner and the wear and tear on your printer. Not to mention the time and gas it takes to drive around and post the flyers. Remember, you should also get permission from property owners/managers if you're going to put them on doors or cars since some people will throw them on the ground. Also, be careful of car alarms.
You can spam the world. But please, do us both a favor and don't. You run the risk of getting kicked out of your company because this is not a desirable way to get business and often has consequences like bad press.
Cold Calling. This is just as it sounds. You pick up the phone book and start calling. This is the cheapest way to generate leads and if you have a thick skin may work for you. The thing to remember is that those people may be on the Do Not Call List and it may get you in trouble. The best thing to do is research the legal requirements before attempting this. The direct link is https://telemarketing.donotcall.gov I've never done cold calling so I'm not sure if they charge you to be a member or not.
You can buy leads from a company that generates leads for you. But even these aren't created equal. Some companies sell the same lead to 5, 10 or more people; even people in the same company as you and sell them for weeks, months or longer. You could end up with a lead that is 5 months old and been called by 10 or more people and is just plain tired of talking to people or has already joined a company and is quite happy with it. Some are also overpriced and use shady tactics to get people to sign up such as contest sites.
Or you could join a lead Co-Op that only sells the lead to you and generates it after you order meaning they are about 1-3 days old and only sold once. You want to make sure the company is reputable, been around for awhile and truly cares about their customers/members. They should offer multiple lead packages, training on how to effectively contact those leads, multiple autoresponders to make contacting them for follow-up (the fortune is in the follow-up) and training them easier and a presentation to explain what network marketing/MLM actually is in case the person has never heard of the concept or your company doesn't offer a recruiting site. It would also help if the company has a pay plan so that as you refer your new downline to the great leads you use, you can create an extra income stream (or at least get them for free) and so can your downline.
Are you lead generating actions duplicatable to your downline and get consistent results? This is important to think about as you want to replicate your actions in your downline.
Author Resource:-
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