Website Conversion Rate Optimization ? What And Why

You have painstakingly crafted a killer website, written ?content? worthy to be called the ?king?, and effectively leveraged search engine marketing to drive a substantial amount of visitors to your website. You except sales to soar but sales are low or not where you want them to be. You wonder ?why? because every bit was executed with precision. Perhaps you overlooked a very essential bit ? the website was not optimized for conversion.

The Internet has evolved from a lesser used market place to an overly competitive marketing arena. In the given circumstances, reaching to the top of SERPs is difficult if not impossible. Paid search is a good option to augment organic traffic, but is seldom used in tandem with search engine optimization. Even if the perfect union of the two is created, the traffic you can get will plateau (barring stray instances).

It is therefore imperative to understand that traffic is not the ?be all and end all?; converting visitors into customers is as important as having them in the first place. You may win the ?battle for traffic? but if the website is not optimized conversion you will ?lose the war?.
Website conversion rate theory

Conversion happens when visitors coming to your website perform a predefined action. This predefined action is mostly referred to as a goal. Conversion rate is therefore the percentage of visitors who perform the desired action/goal.

Websites have different goals and a single website may have more than one goal. The goal depends on your business objective. An actual purchase, submission of a sales enquiry, signing up for a free resource like newsletter, subscription to future promotional offers, etc. are some common goals.
Based on the goal(s), website conversion can be broadly classified into three types:

1.Informational Conversion: This type of conversion happens when the visitor finds the information he/she is looking.
2.Transformational Conversion: When a visitor subscribes to a free service such as a newsletter, transformational conversion is said to have happened.

3.Transactional Conversion: When an actual sale happens or the business receives money from any other activity (visitor clicking on advertisements) performed by the visitors, transactional conversion happens.
(For a detailed deliberation on website conversion theory, please refer Basic Website Conversion Theory)

Most online businesses are built to achieve transformational and/or transactional conversion of some sort. There are many perceived benefits of conversion rate optimization and all of them will only add to what you are already achieving with your website.

The incentives of achieving increased conversion rate
Conversion rate optimization makes perfect business sense, especially in the present financial conditions. Maximizing conversion rate will help you realize increased return on investment (ROI). It will also ensure the worth of every marketing dollar you spend and there are ample reasons to believe so. Mentioned below are some of them:

Increasing conversion rate will give your business more customers (read sales revenues and profits) ? the most obvious one.
It will reduce the customer acquisition cost.
You can earn more profits than your competitors even if they get more visitors than your website.
Keeping the overheads constant, conversion rate is directly proportional to your profit and feeds directly into your bottom line.
The increase in profit, as a direct result of conversion rate optimization, will help you make your online business more robust. The profit can be utilized to expand your offerings and consolidate your online presence.
Your direct competitors may not have optimized their website for conversions but will as soon as they realize the benefits. Optimizing your website for conversion now will give you the ?advantage?.

Picture this ? for every 100 visitors you get 5 goal conversions which effectively mean that the website conversion rate is 5%. On the other hand it also means that 95 visitors do not perform the desired action. Making changes to your website could very well increase the website?s conversion rate to 10%. Your sales double, and your cost per acquisition is reduced by half.

Conversion optimization is the most certain way of converting your website into a money making machine. Also, conversions are a good measure of return on investment (ROI) and a KPI that you cannot afford to ignore.

Small Town, Big Technology!

Collaboration might be important, but it isn?t always easy. It certainly isn?t often painless, quick, simple or seamless. More often that not it means reinventing the wheel, dealing with frustration, or doing your co-workers? jobs.

However today?s organizations are turning to the world of web 2.0 to solve these problems. Every type of organization, from small non-profits to large grassroots political campaign groups, finds that the benefit of web 2.0 technology solves an age old problem:

How do you organize information and collaborate on projects without wasting countless hours on meetings ? meetings that always seem to be missing that one key person at the moment, for whatever reason, which causes the need for yet another meeting. Web 2.0 allows these organizations to spend their time getting the job done rather than spending their time in meetings.

For the volunteers in the small town of Mokelumne Hill, collaboration is essential.

Limited time, limited resources, limited money and limited staffing makes collaboration just about the only way to get things done in ?Moke? Hill. Whether the Friends of Moke Hill are raising money, the History Society is raising awareness, or the Volunteer Fire Department is staffing an engine or responding to a call, if the folks in this small town can?t work together, they can?t get the job done.

As life gets busier and the 700+ people of this small community get more scattered and start to lose touch with one another, a collaborative community website helps hold the town together. Many residents use the site for fun activities that keeps the community feeling like a community ? blogging, sharing photos, chatting in forums, etc.

More importantly, however, the site is a resource for group discussions, shared resources, a community calendar, local classified ads and more. All registered users are able to add events and content. The various non profit groups are able to share ideas, schedule events and time schedules. They can meet virtually and collaborate on projects and files, even write books together if they want to do so, all within the interface of the site. Local businesses are able to create pages in the business directory and include information on their hours and the services or products they provide. Any of the site authors can upload images, files and more, as well as embed content from other sites (flikr, etc) into their blogs.

The site also has a public ?face? ? the face the town presents to the rest of the world, to anyone interested in visiting or learning more about Mokelumne Hill. Anonymous visitors don?t see the behind-the-scenes stuff that?s going on, but they are able to get a feel for the town and the people who live there, to gather information on history, weather, local activities and more.

All of the site content is developed via a standard web browser. The interface is simple enough for the beginner, while offering practically unlimited capabilities for more advanced users and those interested in spending a bit more time. Once a user has been granted access to the site and their role is assigned by an administrator, they can begin to add content in whatever area makes the most sense. Some people choose to contribute to public information areas and help build the town?s public image. Others are involved strictly in the collaboration in their particular group, while some people just use the fun features and keep a blog, photo blog or use the forums. Friends are made, events are promoted, and people keep in touch with the click of a button.

Search Engine Optimization In 2007 – Master Lsi To Get Top Rankings!

If you intend to market your business online, you need to learn search engine optimization basics. Today, there is no need to pay a firm to do the job for you because these firm are not more advanced than the SE when it comes to get high website ranking.

Beware, many companies will ask you $500 to $2000 to optimize your website when you can do this job yourself, or at least hire someone to do it for you at for example.

Search Engine Optimization is a hidden science. I mean that nobody really knows what the search engine really want, it is pure speculation.

As an example, three years ago, everybody was telling you that you need to get your keyword in the title, in the first header, in your first paragraph (preferably at the beginning), and then one time in each paragraph…

Well, it was working, and some people got stuck into keyword stuffing, and keyword density craze. Call it black hat or call it grey hat, what is important is that today, all these websites are disappearing from Google index.

If you read Matt Cutt's blog daily, try to read the comments of desperate web masters with thousands of pages in Google Index. You will read many ?horror? stories! Sites with thousands of pages in the index and with a top ranking for competitive keywords being wiped off by master Google…

If you take in consideration the fact that LSI is coming stronger and fighting against junk websites, you could give up and stop any SEO efforts. You shouldn't do that.

So what you need to do to get top search engine rankings?

The first thing that you need to do is to educate yourself and have a plan. Choosing the most appropriate keywords for your website and repeating them in your page is not really dead.

To go further, you still need to learn these two essentials:

On-Page Optimization
Off-Page Optimization

The first aspect of SEO, ?On-Page Optimization?, consist in choosing the right keywords for your site along with the good title and Meta tags.

This part is still valid, however there are little change that you need to know to get an edge over your competitors:

Your on-page optimization should be a visitor optimization. Just read this article again, and you will see that I didn't repeat my keywords in every paragraph. I am just writing good content (I hope) that benefit you, the reader.

However, there is something that you didn't noticed. Actually, I follow the LSI rule.

What is LSI?

LSI stands for Latent Semantic Indexing. Rather than trying to give you a complicate definition of LSI, I am going to make this simple.

Google will know spider the top websites for your keywords, and extract all the related keywords. The spider will then come to your page, and if it can't find all these related keywords, your ranking may suffer.

Why? Simply because Google spider will decide that your site is not an expert on this subject, and hence you are not relevant for the search and don't deserve the first page (or top 10 rankings.)

Deliver, over deliver, try your best to provide quality articles and the reward is inevitable.

Be more visible these with digital marketing Miami services

Nowadays, businesses need to find a way to reach their potential customers. And as people from around the world use the internet, digital marketing is the best way to do it. Digital marketing is a broad term that defines interactive online platforms, websites, and other electronic devices to promote a business or product.


Digital marketing is a great way to connect with existing and future customers. This technique also involves the use of social platforms like Facebook, Twitter, Instagram, and others.


It ensures visibility for your products and services in the right niche market. When it comes to Marketing agency Miami, everything related to run ads on search engines like Google or Bing and social media channels like Twitter and Facebook will end. But what are the best services to increase your visibility?

This article will talk about some basic and needed services for any small business that wants to boost its online presence.


  1. Local SEO:


SEO stands for Search Engine Optimization. It is an important part of digital marketing that improves visibility in search engine results. It helps to make your business more visible online through more user-friendly and relevant search engine results.


Local SEO helps businesses get their products and services found on local search engines such as Google Maps and Yahoo. When you have a strong online presence, you can be easily found by people around you. You need to know what is the best strategy for your business development in a specific area.

  1. PPC: PPC is an acronym for Pay-Per-Click. It means that it is advertising that pays only when a person clicks on an ad. This strategy has many benefits for small businesses; it allows you to reach more people.


PPC is considered the most economical option among all digital marketing strategies because it only costs money when people show interest in your product or service.

  1. Google my Business management: This is a great tool for every business owner. It helps improve your local presence online. If you want to know about the importance of Google my Business, it should be your first step when improving your digital company.


Google my Business is an important platform that helps small businesses get found by people in their local area. It allows companies to post information such as business hours, photos, and many other features that provide better visibility for the brand.

  1. Branding: A brand is a way to differentiate your business from other brands. It is a promise that you make to the people around you about the quality of your products and services.


Branding is also a way to identify a specific target market for your business. It allows people to recognize that this business is different from others because it provides what they need or wants in your local area.


These are some of the digital marketing strategies you need to consider to be more visible and recognized by your target audience. Talk to a Marketing agency Miami to know more about their services and become more visible.

Search Engine Optimisation Services That Work in Milton Keynes

There are many explanations why a web owner, blogger along with other website owners are actually interested in the expertise as well as services offered by Search Engine Optimisation companies in Milton Keynes. First, it increases new web traffic, as most of the visitors you already have already know your web page and traditional marketing and advertising much like adverts on radio or just print media are far less effective for the internet. Secondly, search engine optimisation is the cheapest and cost effective method of getting your product available to potential clients. With the advent of internet technology, people now switch to it whenever in need of any information. Search engines such as Google provide a large database for any given piece of information. A new channel needs to have paradigm fluctuations in the way of doing matters and one of the easiest ways to advertise on the internet is to ensure that your website is highly ranked, a specialty of Search Engine Optimisation Milton Keynes companies.

New users to your website are more likely to be aimed toward to your site by a search engine after performing a query which includes words contained in your website (as long as you did not trick the web crawling bots) than just an advert in a weekly magazine or alternatively a television show. A reliable and efficient SEO expert in Milton Keynes will also help enterprises interested in search engine optimisation to brand their products and/or services making them more trusted and credible. When people see your results in the first page, they are more likely to trust your website and products and/or services than if they found it in the tenth page. Search engine optimisation is also a source of free advertising and the higher you are ranked by search engines, the wider the audience for your advertisement. This means that for the tech savvy businessman, Search Engine Optimisation Milton Keynes experts are valuable business partners since to them search engine optimisation is part of their marketing strategy. SEO Milton Keynes companies will also facilitate a website operator interested in search engine optimisation to strengthen the content on their internet site just to build traffic naturally, which in turn helps it to be higher strongly related visitors directed to the website together with escalating the website's internet page rank.

Search Engine Optimisation Milton Keynes companies will even help in controlling harmful online media by making sure that keywords containing person's or perhaps company's name bring back websites that portray the entity of interest in a positive light. By working correctly with the help of search engine optimisation, an enterprise holder can serve you the information that people seek to find out that their website's optimised keywords, similar to the service provider name go to check on utilising search engines like Google with the key words mentioned, therefore stays in a grip to determine public relations, and the nice thing about it is the condition that they can get it done at low costs.

The 10 Biggest Search Engine Optimization Mistakes: #5: No ‘h1 Tags’

H1 Tags were originally introduced to aid the formatting of HTML documents. They literally mean ?Heading Size 1? which is generally the biggest sized font used online. However, because their presence indicate a page heading with larger text, many search engines have decided to count this as a significant part of the ranking that deems what the page content is about. It is therefore recommended to feature your main keyword phrase for that page in the heading.

Why text based image headings are bad

However, when web pages became more creative, many website owners started to dislike the look and feel of large, plain text. Instead they used text images. Although images are nearly guaranteed to display the same on ever computer while the display of text is dependent on an individual computer?s settings, text is a lot friendlier for search engines.

Apart from ?Alt Tags? and the image file name, images contain no definitive data about what they contain. File names and Alt Tags can be manipulated to indicate that the content they contain may be something other than that which is actually featured.

This means that search engines may always be wary of images as a method of displaying a page title. The ?content? of text can never be hidden. Some search engines have therefore deemed that text based headings are more likely to feature information on their pages that is relevant to a web search made. All things being equal, web pages that contain text-based headings are therefore more likely to appear higher in search engines compared with websites of a similar nature and popularity that rely on image based headings.

Don?t just use size attributes

Many page titles, although text-based still don?t maximise their appeal to search engines because they only use ?size attributes?. As in the following example, the text will appear large and in bold ? as if it were a page title, but it wouldn?t carry as much weight with search engines as pages that contain the heading attribute.

Example 1: Business Articles

In the second example that follows, the HTML will display the text in exactly the same look and size. This example however does contain the heading attribute, and all things being equal will be more popular with many search engines.

Example 2: Business Articles

So what can be learned from the above examples?

Websites shouldn?t be designed just for their look and feel. Equally they shouldn?t be designed just for search engines. In the two examples above, the different HTML code used in each example produces the same results.

Online Marketing Consultant ? For Better Rankings!

Search engine optimisation: The practice of usage of relevant key words to improve rankings of web page is known as Search Engine Optimisation. Improve your web site structure and content.

pay per click: PPC helps drive relevant traffic to a web site. However, carefully analyse the bidding structure and then position the ads based on that.

Paid Inclusion: One has to pay to be placed on top in Search Engines. Those natural listings of google paid inclusion program.

Banner Advertising: You can place your adverts on any third party websites. Any potential customer who clicks on your banner ad will be redirected to your site. This way you attract relevant traffic to your site.

Blog or Article marketing: Blogs and articles written can be posted in various article and blog directories to gain traffic from back links. This way you can promote your marketing campaign too. Ezine article directory links is the most valuable back link that you get to your site. Submit unique articles and post it free, you get traffic to your site, at no cost involved.

Interactive Advertising: Interactive media is being used of late for internet marketing purpose. Promote your products and services with the help of interactive advertising. Make use of text, images, flash animations, AV clips etc. The interactive advertising offers a visual treat to your eye. The primary benefit behind ppc or seo is to create immediate traffic to your site. This way you attract potential customers to your site and convert the user into a customer.

You can easily track your results through the server stats to analyse specific phrase that generate customers. If you notice some key phrase without proper revenue, then, you need to turn off your ads for key words which doesn?t generate revenue. Enhance your return on investment, with the right placement of ads.

SEO is the term used for ensuring that your website will be optimised for the search engines when they reply to a search. It is no chance that some web pages appear on the first page of the results, while others appear down below. If you want your website to appear near the top of the pile, then you need an internet marketing consultancy.

Search Engine Consultants offering complete end-to-end SEO services that assist clients in different markets through successful business planning, effective sales marketing and marketing communications. Reach out to a reliable SEO consultant to understand and implement the best SEO practices.

Older Web Links Might Be Preferred In Search Engines

The topic of links on the web and their important roles in shaping websites rankings and placements in the search engines seems to be far from over because everyday, new techniques and procedures are offered by the web professionals and the ones exercising different optimization ways hoping to find the ultimate link building approaches and the secret ways for better rankings.

In fact, the matter does seem to be complex because although nearly most of the link building programs and solutions proposed by the webmasters and web consultants seem to be workable and really helpful, but please note that the search engines are still the judges to decide over the rankings of the thousands of websites online competing with each other for grabbing the higher positions.

Links are great and for the foreseeable future, they will remain as essential parts of every website's success factors in the search engines and on the web but have you ever thought of why some links might be preferred over the other ones from the search engines viewpoints? There are many reasons why a certain link might be better recognized and given more power than another one.

One thing which has been seen in many experiences is the matter of the age of the links established. In other words, the older the links, the better in some cases. Of course this does not mean that the newly added links are not without any values as every single link is counted by the search engines but it is generally believed that search engines like to see some links that are old.

Considering the point mentioned, the links that are permanent ones can be very helpful in helping websites getting top search engine rankings and so it is recommended staying away from the link building programs that are temporary projects because as soon as the services are discontinued, the websites are left without the links established earlier and this might damage the rankings.

If you are able to have links pointing at your website from reliable and great web sources that are static ones and will be fixed, like some high quality web directories for example, such links are great because they will continue to help your sites retaining their rankings status on the web as they are fixed and the links juices will continue to be driven towards your websites.

When a new link is added to a website, the search engines will notice it because they are regularly crawling the web and any new link, page, content or other web related points are visited by them. They will then regularly revisit the web pages cashed and if they still see the links being fixed at their previous positions, they will begin counting the links strength gradually and this matter continues.

This is the reason why in most of the really great web optimization packages, you can see that some links are fixed ones and are in many cases one way because due to the reasons mentioned, as the pages are fully indexed and ranked by the search engines, so do the links are being counted and the respective websites the links point at, will continue having the bonuses and the advantages of them.

Which Kinds of SEO Services to Buy and Avoid

If you need SEO services there are a few things that you need to consider before you buy. The first major issue with many of these services is that they can be very expensive. You should definitely shop around when looking for services to buy. Many companies sell the same type of service and you can often get better deals looking for a similar or related service instead. The second thing you want to look out for when looking at SEO services is how legal they are. Some services are actually just spam and basically they spam the URL of your website all over the Internet. That description sounds a little dramatic, but depending on the service it can be closer to the truth than you think. In order to avoid these types of services all you have to do is ask the company how their service works. If it sounds a little shady to you, then it probably is. The third thing you want to look for when buying search engine optimization services is the longevity of the service.

Search engine rankings change all the time (literally on a daily basis). So the service that you bought last week that was supposed to be effective, might not be working that well this week or in a month or two. It's not really the service providers fault. Most of the time the way search engines decide to rank websites changes a little bit and the service that was being offered simply becomes less effective. There are two main ways to avoid this type of situation from happening. The first is to make sure you contract your SEO work out on an ongoing basis. This is so whenever the search engine algorithms (how they rank websites) change, you can be sure your SEO strategy will change with it without having to go shopping again.

The second major way to avoid your website getting hit hard from an algorithm update is to purchase services that have had proven results for long periods of time. If a service you are looking at has a long list of clients that it's worked for in the past, than chances are it is probably a good buy and will work in the future as well. This isn't as safe as making sure any SEO work that is done on your website is done on contract, but it is cheaper.

Advantages Of Search Engine Web Marketing

It is no secret that marketing is an exhausting process for any business owner; it can also be quite frustrating and costly as well. Time, effort and money are the three things you will need in order to successfully market your business. But the truth is how many people can actually afford these three resources? Search engine web marketing also known as SEO (search engine optimization) is truly a very powerful tool for advertising online.

People who own their own businesses need to know that SEO marketing can help them boost their business. Search engine marketing has a lot of advantages over the traditional marketing tactics employed by a lot of business owners. Let us take a closer look at the result of an SEO advertising campaign. When you take out some time and effort to improve your business? web site search engine visibility, you will notice a pretty huge improvement. Search engine optimization marketing campaign is inexpensive in comparison to conventional advertising method ? which makes it wonderful for small business marketing campaigns. If you are interested in long lasting marketing results, then your best bet is to go for search engine optimization marketing, because it will certainly outlive all the effort that went into creating it.

Online business owners need to understand that one of the most powerful benefits of search engine web marketing over the traditional marketing tactics is that you are kind of reversing the idea of trying to make a lot of individuals purchase what they are not interested in buying. With traditional marketing (also referred to as ?push marketing?) such as:
? Newspaper ads
? TV ads
? Direct mail
Owners of business are conveying their messages to people who are not even searching for or interested in the information that these advertisers are offering them in the first place. With an SEO campaign, you are in fact placing your business right in front of the people who are actually looking for the kind of goods and or services that your business is offering.

This is truly a major difference, why? Unlike the traditional marketing strategy, you will not have to bother at all about trying to alter an individual?s way of reasoning by sneakily informing them that they will require a certain type of product or service (when in fact, they really do not). With a search engine online marketing campaign, you are providing potential clients and customers the exact information that they are looking for ? this will help generate traffic to your website.

Here are the main advantages of search engine web marketing campaign:

? SEO is indeed famous for having long lasting results when it comes to marketing on the internet.
? It offers business owners the opportunity to attract target audiences to check out the products and or services that they are offering.
? Search engine optimization is also known to be progressive by nature because it quickly embraces the ever evolving trends of the internet world.
? SEO is more cost-effective than any other form of advertising.