As Google releases Panda and Penguin updates quite frequently these days, SEO professional easily blame Google whenever sites lose their ranking. The fact is Google does not punish a site unnecessarily. Like web design and development, search engine optimization techniques change every year and Google shares latest SEO tips via their Webmaster Central blog. Every SEO professional should read those suggestions and create their own strategy accordingly. So, before you bash Google, make sure that you are not making any mistake. Here are some reasons for SEO campaign failure. Search engine optimization is a continuous process and you must work dedicatedly to boost your website's ranking on SERPs. However, if you don't notice any improvement for a long time, make sure that you are not making the aforementioned mistakes.
Core searches in US reached to 13.1 billion in February 2009, according to comScore. The core searches increased significantly in the same month compared to a year earlier. However, it has declined by 3% compared to the core searches conducted in January. Google sites were leading the US core search market with 63.3% share of total core searches.
Core searches down by 3% in February 2009
According to comScore?s February 2009 US search engine rankings, the number of core searches conducted by Americans were down in February compared to January. The number of core searches was 13.1 billion in February 2009, down from January?s 13.5 billion core searches. The shortened month seems to be the primary reason for this. However, this is a significant YOY growth in the same month a year earlier, which reported 9.8 billion core searches.
The trend of decrease in search queries from January to February - continues
Decrease in search engine queries from the month of January to February continues in 2009 too. But the drop in percentage declines to 3% in February 2009 from 6% in February 2008, compared to search queries of January in respective years. However, ASK Network is exempted from this trend as it showed a 8% growth in February 2009 from January 2009.
Google sites still lead the US core search market
Google sites still lead the US core search market with 63.3% share and with a contribution of 13.1 billion core searches in February 2009. It is a significant increase when compared to 52.9% search share in the same month - a year earlier. Google has also increased in number of expanded searches by around 6 billion queries, in the same period. The core search share of rest of the top 5 search entities declined in February 2009 from a year earlier. However, there was a significant increase in number of core searches conducted through these entities over the same period.
Both core searches and expanded searches in US accounted a remarkable growth within one year. However, no search entity other than Google appears to use its potential, efficiently, to enhance their businesses. Google still leads the US core search and expanded search marketplaces, and seems to continue to hold its position for a longer period as no other competitors are anywhere near to it.
Many SEOs quickly learn why they need a linking strategy. They know now that links from other web sites pointing at theirs are improving their page ranking. Let?s see how links generate traffic.
Inbound links are an important way to increase the page rank, to be known in your field, to generate traffic to the website. This is the most important method to generate traffic, to have more visitors, potential clients or website services? users.
Without traffic, a website is almost useless. Its role can be only a name on a business card or a place to find a products or services list or email addresses.
To bring clients from the Internet, to be alive, to fulfill its main purpose, a web site must have huge traffic. What can a search engine optimizer do to get this important traffic? The web content including the appropriate keywords, the ease navigation, the most appropriate images, the inspired headlines are improving the traffic.
Do not forget the site?s style, sophisticated and simple at the same time, professional and efficient. But the work isn?t over yet. The inbound links strategy must be used too. It brings spectacular results and realizes the traffic that will attire the clients? attention. The search engines will note the web site.
Some will think that without traffic, a web site is useless as a marketing and selling tool. The web site will not sell products or services, nor communicate ideas or events, and won't publish articles about any imaginable subject.
As we have already established, the traffic will be increased in the most spectacular way by getting links from other important websites, and having related topics. You will receive direct traffic from links, but mainly from links that have similar audiences to the main website.
A client visiting a web site similar to the main one, seeing the link to the main one, will visit it immediately. He becomes a potential client, increases the traffic, and improve, finally, the main site?s rank. 21% of the entire traffic is the result of inbound links. This is not a secret, top ranked web sites are using this successful strategy and everyone can see the results.
What is the reason why people are clicking the new links? First of all, this is the human curiosity in action. Maybe the next site can have more products, best prices, most appropriate services.
Maybe the next site is looking better and it is giving to its visitors the look and feel they are waiting for, maybe the next site is more useful, interesting and helpful. The visitors, potential clients at the same time, are hoping to find something to amaze them, to make them purchase without regrets and doubts.
Part of your linking strategy is joining a linking directory. You will need to do a search for these websites with a high PR. In these directories, you will have great success because they are where the strong, relevant websites are. To start linking your websites to higher ranked sites, go to:
Another part of your linking strategy should be to include your link in articles that you submit to article directories. This will help you out a lot because if a reader is interested in your article, chances are that they will click on your link to learn more. A great site to submit your articles is:
If you are submitting articles and are looking for a faster and easier way to do this, you might want to consider an automatic article submitter. To watch a video on how to accomplish this, go to: