How To Build Your Website Traffic By Using Squidoo


How can you use your Squidoo lens to build more traffic to your website? Let?s start with introducing you to Squidoo and what it is. Simply put, Squidoo is just a free online host site where you can make your own web pages or lens without needing any knowledge or background in programming. Squidoo lens are pretty simple to set up and can be done in less than 10 minutes making this an invaluable source for getting people to notice or read just what you have to say!

There are many add-ins that are also available such as RSS feeds which makes it a great traffic and ranking booster for your website. Forget about the need for advertising through print media that will cost you potentially hundreds of dollars to get the word out about your website and the product or service that you want to sell! Squidoo lens can also include links to your website, therefore rapidly increasing your website traffic with the proper keyword placement.

You may create many different Squidoo pages that pertain to what you want to sell online. Let?s say that you have a website that sells candles for instance and you are looking for ways to promote it and gain more organic traffic without the cost of submitting to article directory. You can do this quite simply by making a Squidoo lens for each and every one of the candles that you have to sell. All you have to do is create a page or lens in regards to the type and/or scent of the candle. You can also perhaps do a lens on aromatherapy or the benefits of relaxation!

Each Squidoo page is automatically indexed by search engines so the more you write about your website using strategically placed keywords, the more your ranking goes up!
There are many things that can be added to your Squidoo lens such as; surveys, youtube videos, photos, blog searches and a whole lot more. Another way to gain real organic traffic is to perhaps place some of the newer released youtube videos there! Once they are searched for with Google, your Squidoo page will show up and you have gained some traffic!

Your Squidoo lens is amongst hundreds of thousands of other Squidoo lens so you gain more traffic this way as well. It is quite common knowledge that once the topic has been searched and several of the same are on the one page most of us simply click the next link to view and find knowledge about the same thing. Surveys about new products that you are about to launch are a great way to generate traffic and potential sales of the item through your Squidoo lens. Interaction is also prominent with Squidoo lens for every time something is added whether it is a comment or a reaction to one, your page is sent to all of those who have added the RSS feature to their Squidoo. There are many ways to increase traffic to your website by creating a Squidoo lens, so what are you waiting for?

Gain free advertising, traffic, page ranking, potential customers and sales simply by making a Squidoo lens today! Or you can hire a professional squidoo lens creation service to execute an awesome and more effective job for you.

Website Conversion Rate Optimization ? What And Why


You have painstakingly crafted a killer website, written ?content? worthy to be called the ?king?, and effectively leveraged search engine marketing to drive a substantial amount of visitors to your website. You except sales to soar but sales are low or not where you want them to be. You wonder ?why? because every bit was executed with precision. Perhaps you overlooked a very essential bit ? the website was not optimized for conversion.

The Internet has evolved from a lesser used market place to an overly competitive marketing arena. In the given circumstances, reaching to the top of SERPs is difficult if not impossible. Paid search is a good option to augment organic traffic, but is seldom used in tandem with search engine optimization. Even if the perfect union of the two is created, the traffic you can get will plateau (barring stray instances).

It is therefore imperative to understand that traffic is not the ?be all and end all?; converting visitors into customers is as important as having them in the first place. You may win the ?battle for traffic? but if the website is not optimized conversion you will ?lose the war?.
Website conversion rate theory

Conversion happens when visitors coming to your website perform a predefined action. This predefined action is mostly referred to as a goal. Conversion rate is therefore the percentage of visitors who perform the desired action/goal.

Websites have different goals and a single website may have more than one goal. The goal depends on your business objective. An actual purchase, submission of a sales enquiry, signing up for a free resource like newsletter, subscription to future promotional offers, etc. are some common goals.
Based on the goal(s), website conversion can be broadly classified into three types:

1.Informational Conversion: This type of conversion happens when the visitor finds the information he/she is looking.
2.Transformational Conversion: When a visitor subscribes to a free service such as a newsletter, transformational conversion is said to have happened.

3.Transactional Conversion: When an actual sale happens or the business receives money from any other activity (visitor clicking on advertisements) performed by the visitors, transactional conversion happens.
(For a detailed deliberation on website conversion theory, please refer Basic Website Conversion Theory)

Most online businesses are built to achieve transformational and/or transactional conversion of some sort. There are many perceived benefits of conversion rate optimization and all of them will only add to what you are already achieving with your website.

The incentives of achieving increased conversion rate
Conversion rate optimization makes perfect business sense, especially in the present financial conditions. Maximizing conversion rate will help you realize increased return on investment (ROI). It will also ensure the worth of every marketing dollar you spend and there are ample reasons to believe so. Mentioned below are some of them:

Increasing conversion rate will give your business more customers (read sales revenues and profits) ? the most obvious one.
It will reduce the customer acquisition cost.
You can earn more profits than your competitors even if they get more visitors than your website.
Keeping the overheads constant, conversion rate is directly proportional to your profit and feeds directly into your bottom line.
The increase in profit, as a direct result of conversion rate optimization, will help you make your online business more robust. The profit can be utilized to expand your offerings and consolidate your online presence.
Your direct competitors may not have optimized their website for conversions but will as soon as they realize the benefits. Optimizing your website for conversion now will give you the ?advantage?.

Picture this ? for every 100 visitors you get 5 goal conversions which effectively mean that the website conversion rate is 5%. On the other hand it also means that 95 visitors do not perform the desired action. Making changes to your website could very well increase the website?s conversion rate to 10%. Your sales double, and your cost per acquisition is reduced by half.

Conversion optimization is the most certain way of converting your website into a money making machine. Also, conversions are a good measure of return on investment (ROI) and a KPI that you cannot afford to ignore.

Small Town, Big Technology!


Collaboration might be important, but it isn?t always easy. It certainly isn?t often painless, quick, simple or seamless. More often that not it means reinventing the wheel, dealing with frustration, or doing your co-workers? jobs.

However today?s organizations are turning to the world of web 2.0 to solve these problems. Every type of organization, from small non-profits to large grassroots political campaign groups, finds that the benefit of web 2.0 technology solves an age old problem:

How do you organize information and collaborate on projects without wasting countless hours on meetings ? meetings that always seem to be missing that one key person at the moment, for whatever reason, which causes the need for yet another meeting. Web 2.0 allows these organizations to spend their time getting the job done rather than spending their time in meetings.

For the volunteers in the small town of Mokelumne Hill, collaboration is essential.

Limited time, limited resources, limited money and limited staffing makes collaboration just about the only way to get things done in ?Moke? Hill. Whether the Friends of Moke Hill are raising money, the History Society is raising awareness, or the Volunteer Fire Department is staffing an engine or responding to a call, if the folks in this small town can?t work together, they can?t get the job done.

As life gets busier and the 700+ people of this small community get more scattered and start to lose touch with one another, a collaborative community website helps hold the town together. Many residents use the site for fun activities that keeps the community feeling like a community ? blogging, sharing photos, chatting in forums, etc.

More importantly, however, the site is a resource for group discussions, shared resources, a community calendar, local classified ads and more. All registered users are able to add events and content. The various non profit groups are able to share ideas, schedule events and time schedules. They can meet virtually and collaborate on projects and files, even write books together if they want to do so, all within the interface of the site. Local businesses are able to create pages in the business directory and include information on their hours and the services or products they provide. Any of the site authors can upload images, files and more, as well as embed content from other sites (flikr, etc) into their blogs.

The site also has a public ?face? ? the face the town presents to the rest of the world, to anyone interested in visiting or learning more about Mokelumne Hill. Anonymous visitors don?t see the behind-the-scenes stuff that?s going on, but they are able to get a feel for the town and the people who live there, to gather information on history, weather, local activities and more.

All of the site content is developed via a standard web browser. The interface is simple enough for the beginner, while offering practically unlimited capabilities for more advanced users and those interested in spending a bit more time. Once a user has been granted access to the site and their role is assigned by an administrator, they can begin to add content in whatever area makes the most sense. Some people choose to contribute to public information areas and help build the town?s public image. Others are involved strictly in the collaboration in their particular group, while some people just use the fun features and keep a blog, photo blog or use the forums. Friends are made, events are promoted, and people keep in touch with the click of a button.

Search Engine Optimization In 2007 – Master Lsi To Get Top Rankings!


If you intend to market your business online, you need to learn search engine optimization basics. Today, there is no need to pay a firm to do the job for you because these firm are not more advanced than the SE when it comes to get high website ranking.

Beware, many companies will ask you $500 to $2000 to optimize your website when you can do this job yourself, or at least hire someone to do it for you at for example.

Search Engine Optimization is a hidden science. I mean that nobody really knows what the search engine really want, it is pure speculation.

As an example, three years ago, everybody was telling you that you need to get your keyword in the title, in the first header, in your first paragraph (preferably at the beginning), and then one time in each paragraph…

Well, it was working, and some people got stuck into keyword stuffing, and keyword density craze. Call it black hat or call it grey hat, what is important is that today, all these websites are disappearing from Google index.

If you read Matt Cutt's blog daily, try to read the comments of desperate web masters with thousands of pages in Google Index. You will read many ?horror? stories! Sites with thousands of pages in the index and with a top ranking for competitive keywords being wiped off by master Google…

If you take in consideration the fact that LSI is coming stronger and fighting against junk websites, you could give up and stop any SEO efforts. You shouldn't do that.

So what you need to do to get top search engine rankings?

The first thing that you need to do is to educate yourself and have a plan. Choosing the most appropriate keywords for your website and repeating them in your page is not really dead.

To go further, you still need to learn these two essentials:

On-Page Optimization
Off-Page Optimization

The first aspect of SEO, ?On-Page Optimization?, consist in choosing the right keywords for your site along with the good title and Meta tags.

This part is still valid, however there are little change that you need to know to get an edge over your competitors:

Your on-page optimization should be a visitor optimization. Just read this article again, and you will see that I didn't repeat my keywords in every paragraph. I am just writing good content (I hope) that benefit you, the reader.

However, there is something that you didn't noticed. Actually, I follow the LSI rule.

What is LSI?

LSI stands for Latent Semantic Indexing. Rather than trying to give you a complicate definition of LSI, I am going to make this simple.

Google will know spider the top websites for your keywords, and extract all the related keywords. The spider will then come to your page, and if it can't find all these related keywords, your ranking may suffer.

Why? Simply because Google spider will decide that your site is not an expert on this subject, and hence you are not relevant for the search and don't deserve the first page (or top 10 rankings.)

Deliver, over deliver, try your best to provide quality articles and the reward is inevitable.

Be more visible these with digital marketing Miami services

Nowadays, businesses need to find a way to reach their potential customers. And as people from around the world use the internet, digital marketing is the best way to do it. Digital marketing is a broad term that defines interactive online platforms, websites, and other electronic devices to promote a business or product.

 

Digital marketing is a great way to connect with existing and future customers. This technique also involves the use of social platforms like Facebook, Twitter, Instagram, and others.

 

It ensures visibility for your products and services in the right niche market. When it comes to Marketing agency Miami, everything related to run ads on search engines like Google or Bing and social media channels like Twitter and Facebook will end. But what are the best services to increase your visibility?

This article will talk about some basic and needed services for any small business that wants to boost its online presence.

 

  1. Local SEO:

 

SEO stands for Search Engine Optimization. It is an important part of digital marketing that improves visibility in search engine results. It helps to make your business more visible online through more user-friendly and relevant search engine results.

 

Local SEO helps businesses get their products and services found on local search engines such as Google Maps and Yahoo. When you have a strong online presence, you can be easily found by people around you. You need to know what is the best strategy for your business development in a specific area.

  1. PPC: PPC is an acronym for Pay-Per-Click. It means that it is advertising that pays only when a person clicks on an ad. This strategy has many benefits for small businesses; it allows you to reach more people.

 

PPC is considered the most economical option among all digital marketing strategies because it only costs money when people show interest in your product or service.

  1. Google my Business management: This is a great tool for every business owner. It helps improve your local presence online. If you want to know about the importance of Google my Business, it should be your first step when improving your digital company.

 

Google my Business is an important platform that helps small businesses get found by people in their local area. It allows companies to post information such as business hours, photos, and many other features that provide better visibility for the brand.

  1. Branding: A brand is a way to differentiate your business from other brands. It is a promise that you make to the people around you about the quality of your products and services.

 

Branding is also a way to identify a specific target market for your business. It allows people to recognize that this business is different from others because it provides what they need or wants in your local area.

 

These are some of the digital marketing strategies you need to consider to be more visible and recognized by your target audience. Talk to a Marketing agency Miami to know more about their services and become more visible.

Older Web Links Might Be Preferred In Search Engines


The topic of links on the web and their important roles in shaping websites rankings and placements in the search engines seems to be far from over because everyday, new techniques and procedures are offered by the web professionals and the ones exercising different optimization ways hoping to find the ultimate link building approaches and the secret ways for better rankings.

In fact, the matter does seem to be complex because although nearly most of the link building programs and solutions proposed by the webmasters and web consultants seem to be workable and really helpful, but please note that the search engines are still the judges to decide over the rankings of the thousands of websites online competing with each other for grabbing the higher positions.

Links are great and for the foreseeable future, they will remain as essential parts of every website's success factors in the search engines and on the web but have you ever thought of why some links might be preferred over the other ones from the search engines viewpoints? There are many reasons why a certain link might be better recognized and given more power than another one.

One thing which has been seen in many experiences is the matter of the age of the links established. In other words, the older the links, the better in some cases. Of course this does not mean that the newly added links are not without any values as every single link is counted by the search engines but it is generally believed that search engines like to see some links that are old.

Considering the point mentioned, the links that are permanent ones can be very helpful in helping websites getting top search engine rankings and so it is recommended staying away from the link building programs that are temporary projects because as soon as the services are discontinued, the websites are left without the links established earlier and this might damage the rankings.

If you are able to have links pointing at your website from reliable and great web sources that are static ones and will be fixed, like some high quality web directories for example, such links are great because they will continue to help your sites retaining their rankings status on the web as they are fixed and the links juices will continue to be driven towards your websites.

When a new link is added to a website, the search engines will notice it because they are regularly crawling the web and any new link, page, content or other web related points are visited by them. They will then regularly revisit the web pages cashed and if they still see the links being fixed at their previous positions, they will begin counting the links strength gradually and this matter continues.

This is the reason why in most of the really great web optimization packages, you can see that some links are fixed ones and are in many cases one way because due to the reasons mentioned, as the pages are fully indexed and ranked by the search engines, so do the links are being counted and the respective websites the links point at, will continue having the bonuses and the advantages of them.

What Type Of Seo Packages Are There?


One of the first things you will realize about Internet SEO marketing is that one good article just isn?t enough for a successful campaign. Major search engines like Google and Yahoo look for new and original content on a daily basis. If you publish one good article a year, you will be lucky if it makes even a peep in the overall market. What works is providing a regular stream of good content on a regular basis.

This is why SEO companies do not merely sell articles, but entire SEO packages. The company usually charges a monthly fee in exchange for a variety of articles, each one optimized for your success. Packages may include more than just articles for the website; you can also expect press releases, articles for directories, blogs and e-books. This is an ideal way to promote your site.

Remember, it doesn?t matter what type of product you are selling through SEO packages. There is definitely a market out there for your subject. What matters is how you communicate with your target audience. In order to reach your audience you have to have a ?big mouth? when it comes to creating new content on the Internet. You can never have enough information, because your audience will never get bored reading about their subject of interest. Furthermore, you are not necessarily communicating with the same audience every day. You are publishing content for millions.

You might want to think about your online presence (made more noticeable by SEO content) like an ?open sign.? If your customers never see that open sign, then they will probably never stop by. However, if by way of SEO packages you are able to create a great deal of online content, then they will know your company by name.

This is one of the major misconceptions about SEO packages, that you can create a successful web campaign using just a few expertly written articles. Unless you?re highlighting a ?niche? type of word, chances are nobody will even see your website with a minimal amount of content.

Besides, even if you do find a lot of good content for your website, what about article directories? What about press releases? You can?t just copy and paste the same articles?search engines will disqualify your article for submitting duplicate content. In this business, webmasters quickly realize that this is an involved task, and one that cannot easily be done alone. If you feel the same way then try working with an SEO company and asking for low-price SEO packages.

Linking Strategies For Newbies


One of the most crucial mistakes I made when I first started Internet Marketing was not completely understand the importance of proper back linking, anchor tags, keywords and the title tag. The most important things to search engines is providing relevancy to search results using keywords in the anchor tags and back links. Back links to your website has become one of the most or if not important aspects to better Search Engine Result Positioning (SERP) using your keywords in your anchor tags.
One of the most common mistakes that I personally made with my website was in the title was:
Title: Succeed Online with ES-Solution

The problem with that title was; What does that have to do with my website and keywords? Search Engines base a lot of importance on the keywords and the anchor tag contained in the back link. Additionally, I submitted my website to many directories and search engines using that title. What I am telling the search engines? That my most important keyword or keyword phrase is ?Succeed Online with ES-Solution.? How many possible searchs do you believe would have that exact phrase or keywords? Zero.
My rankings for my keyword phrase ?Internet Marketing eBooks? were even more horrible!
Steps to avoiding this same mistake:
Step 1: Never using a descriptive title
Step 2: Choose the most relevant Keywords for your Title
Step 3: Create back links using the appropriate anchor tag.
My actions:

  1. I changed my title to ?Internet Marketing eBooks?. Another important idea behind your title and keywords is that the search engines will shift around your keywords to make more phrases. I only have 3 Keywords but using different combination, I have 3 good keyword pharses:
    (1) Internet Marketing eBooks (2) Marketing eBooks (3) Internet Marketing
  2. And I began re-submiting my website to directories and search engines with the proper title (anchor tag): ?Internet Marketing eBooks?
    My results:
    (1) I have several back links with the anchor text ?Internet Marketing eBooks?, but unfortunately I still have some of the old back links with the anchor text ?Succeed on with ES-Solution? dropping my overall relevancy to 54% when it should be 100%.
    (2) I have managed to achieve the number one ranking as of 6 December 2005 for the keyword phrase ?Internet Marketing eBooks? in MSN and the number two ranking in Yahoo.

Tips For Optimizing Your Website


One of the most confusing and frustrating challenges you may face with your online business is getting good search engine rankings. It took me a good two years to get my website to the top rankings on Google. I spent countless nights (and days) trying to optimize for my favorite search engine. My patience finally paid off, and I now rank in the top 10 pages of Google for my chosen keywords. During this two-year period, I learned many a good lesson that I?d like to share with you.

Here are some things you should do:

1) Write Articles. By writing and submitting articles in your related field of expertise, you create relevant links and free advertising. The resource area of article submissions allows you to usually post a brief bio of yourself and a link to your website. Of course, the search engines love relevant links to your site. Write as many articles as you can. Some suggested submissions websites are , www.findarticles, com and .

2) Add content to your website daily. Don?t let your website become stagnant. The search engines love new content, and will penalize you if they see your site is not active. You can add a new article every week, place new relevant links or change your text content.

3) Use a search engine optimization tool. Two good choices are or (IBP). Monitor your website on a regular basis.

4) Post on Forums. Find a forum that is relevant to your website and begin posting there. You can add your website URL to end of your postings creating links to your website. This is also a good place to find link partners.

5) Add quality and relevant links. It is important to remember here though quality is more important than quantity. Search engines will take more seriously websites that have linked to 10 relevant links than to 100 low ranking links or links not related to your product or service. Be sure that when you link, you use proper link text. This text should be related to your website. In other words, if your website is about dance classes, be sure that your link anchor text uses those words.

6) Link to various directories like , and .

7) Be patient! Rankings do not come overnight. It will take time, but one fine morning you will wake up to see that all of your effort has paid off.